The Story Behind Facing Mel’s Music
Mel Golding is the founder and host of Facing Mel’s Music, the podcast show for musicians all around the globe.
Facing Mel’s Music was born out of an idea aimed towards young people embarking on a career in the music industry. Based on Mel’s own experience as a young artist in the making, she looks back on her career through her eyes as a therapist and has growing concerns about the implications for entering into the field and whether young people are truly ready for the journey both emotionally and mentally. The business side of music is a separate entity entirely to the music-making itself.
Rejection can be a huge knock on someone’s ego and affect a young person’s self-esteem. Unless you have inbuilt pillars of resistance to feeling anything or a Gladiator type of confidence to ward off those insecurities, you are likely to be hurt in some capacity. Responses from industry executives can impact anybody at any age. Music biz people can come across as quite ruthless with comments, feedback on performances, your image, vocal sounds, and songs or just about anything that goes towards a complete package to be sold.
Mel had a mentor from the age of fifteen. As she was discovered by award winner Mike Myers, he took her under his wing and nurtered her int the professional she is today.
She describes Mike not only as her music producer but as her old friend and mentor, who prepared her for the business as much as he could. One of the important points she recalls Mike explaining to her was that you are seen as a ‘product’ rather than a ‘person’. This engrained memory stayed with Mel as she understood that artists are products to be sold, (similar to a jar of coffee sitting on the shelf with other jars of coffee to choose from!)
“I can’t believe I was compared to a jar of coffee but it’s so true” Mel Golding.
Commercial artists are viewed as products on the shelf waiting to be bought. They are compared to similar products, and critiqued. They even have an expiry date!
There are television programs that have been running for years very successfully because they know how much it means to a young person to fulfil a dream. The psychology behind feeling successful and being in the limelight is so profound that people will do almost anything to get there.
The X Factor, The Voice, and Britain’s Got Talent are all television programs designed to entertain the public through the lens of the artist who is so desperately passionate about succeeding. But where do they go afterwards is the question? What happens when the show is over? Do these contestants go on to have lucrative careers? Some are lucky if they do but most fizzle out of the public eye and are lucky to earn a living on the back of once being on the program. So how are they left feeling? Well everyone is different and levels of contentment will be different.
There is so much money at stake when launching an artist. Investors need a sure way of getting a financial return on their investment which is why it is almost impossible to get record deals. Artists try a number of avenues to make such as applying for TV programs like the X-Factor. The X-Factor was a very clever program that guaranteed a sauce of remuneration from wannabe artists. Financial reward for this program did not depend on the contestants entrance or winnings but the home viewers who partook by simply watching the program.
For the artist, this is devastation. Many professional musicians understand this method of entertainment which is why they do not enter. Musicians have invested their entire life’s work into a final album to then be judged. When art is turned down and rejected, this can impact on mental health, wellbeing, sense of worth and lead a musician to feel extremely down and hopeless. Rejection has been described as feeling like years of work down the toilet!
This can happen for years on end. The concerns now are now from the perspectives of young people who have stars in their eyes and have left themselves wide open. Mel Golding feels a sense of responsibility towards young musicians and can impart knowledge and guidance on the subject of self-care.